Where do you think IC should sit?

Much has been written about this topic in recent years and, whilst I could wax lyrical about it for hours, I'm not going to labour the point any longer here.

My own view, which I hope shines through in my previous post, is that if you have the right practitioners in place internal comms can be made to work whether it sits independently, within HR, Marketing, PR or elsewhere. My own 'ideal home' for IC is within a stand-alone joined-up internal/external communications function which reports to the CEO or equivalent, but I recognise that that may not always be possible or appropriate. What is clear, however, is that internal comms cannot operate effectively unless it partners proactively with HR, Marketing and PR and has a strong relationship with the leadership team. That means putting aside our petty functional disagreements and getting on with the job in hand.

What do you think? If you've got 30 seconds to spare why not zip over to www.internalcommunications.co.uk to cast your vote in its latest online poll. We'll publish the results exclusively on this blog in a month or two....

Lee Smith on Aug 19 2008

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